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Web Development
A professional services firm with no digital presence and no incoming leads.
A Lisbon-based firm had a 7-year-old static website with no contact form, no analytics, and no conversion path. Leads came through word-of-mouth only.
Problem
The company had a 7-year-old static website with no contact form, no analytics and no clear conversion path. Leads were coming through word-of-mouth only. The site gave no indication of the firm's services, expertise or how to contact them.
Approach
New institutional website with structured service pages, an integrated lead form with CRM routing, Google Analytics 4, and a basic local SEO setup. We audited the conversion path first — page structure, load speed, messaging hierarchy, form placement and call-to-action clarity.