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Health and fitness

GE Fitness

A website built from scratch for a London personal-training business, with member login, a training schedule and links to a separate shop for training programmes. London, United Kingdom.

GE Fitness homepage with a hero slider and navigation for member login, programmes and contact (desktop)

The brief

A personal-training business in London needed one place to present its services, sign up members and send clients on to its training programmes.

What we did

We built the site from scratch rather than adapting a ready-made theme. It has a member area, a schedule and content sections the business can add to. We also took care of putting it online.

What the site does

  • Member login, and links through to a separate shop for training programmes
  • Menus designed to lead visitors towards booking with the trainer
  • A gallery, a blog and a BMI calculator visitors can use
  • Newsletter sign-ups that go straight to the client's email service
  • Visitors are asked for cookie consent before anything non-essential loads

We only describe what is visible on the live site. The client has not published performance figures, so we don't quote any.

Have something to build, automate or fix? Let's talk.

A few lines are enough. We reply personally, usually with a couple of questions or a time to talk. No obligation, no automated sales sequence.